Effective Bookshop Marketing

This is a comprehensive exploration of all aspects of marketing a bookstore. The course covers general principles and offers explanations for marketing and book trade jargon, and delves into specifics such as press release writing or ways to promote a genre in a bookstore. Ultimately, the student is equipped with all the necessary info and skills to create a Marketing campaign.

3 students enrolled

This is a comprehensive exploration of all aspects of marketing a bookstore. The course covers general principles and offers explanations for marketing and Book Trade jargon, and delves into specifics such as press release writing or ways to promote a genre in a bookstore. Ultimately, the student is equipped with all the necessary info and skills to create a marketing campaign.

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Includes

SA Booksellers Association Course Material
Full lifetime access
Access on mobile and TV

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