This course aims to give learners an understanding of how a bookshop should be laid out and the basic principles of creating displays and merchandising. This course uses the analogy of the store being like a book. It covers the basics of design, seeing and colour. It discusses the importance of the journey through the store by the customers and their experience at each stage of the journey. It describes the principles used when creating a store layout, book displays and merchandising.
WHO SHOULD ATTEND?
This course is aimed at book shop owners and the experienced bookseller.
Course level = Intermediate
Supplier Certificate Of Completion.
Presented in English