This is a comprehensive exploration of all aspects of marketing a bookstore. The course covers general principles and offers explanations for marketing and book-trade jargon, and delves into specifics such as press release writing or ways to promote a genre in a bookstore. Ultimately, the student is equipped with all the necessary info and skills to create a marketing campaign.
WHO SHOULD ATTEND?
Booksellers or any person wishing to enter the book-trade.
Supplier Certificate Of Completion.
Presented in English